City B


To find a name and developed branding strategy for electrical vehicle in 24 hours



Cars are beaming through the city as a bees, that’s why we have decided to call it B. The vehicle itself has an appearance of the bug.

Since every human is individual and car is like an avatar that helps us move from A to B, we have decided to include personalisation into the branding.

My key Activities:

Ideation, research and design.


22nd August 2016